4 Reasons Why Your Retail Business Needs a Mobile App

There are many reasons why your retail store needs a mobile app. For this blog post, we summarized them into four major parts.

Let’s explore them!

A mobile app will help you boost your revenue

You may boost your sales by giving your clients a novel shopping experience and putting your mobile app in their pockets. Due to the rising use of smartphones and tablets around the world in recent years, many retail businesses have opted to use mobile apps for Android or iOS platforms. According to research, 90% of the time spent on mobile devices is spent on applications, while the remaining 10% is spent using mobile browsers. Additionally, Statista reports that Americans who buy digital products are more likely to do so using mobile applications than through mobile websites.

A push notification will increase your customers’ engagement

Push notifications are typically utilized in retail smartphone apps to alert customers about impending sales, new product arrivals, or exclusive in-store events. Because push notifications have a 90% open rate and can be more successful than social media posts or email campaigns, they are an efficient way to boost client engagement.

The mobile app loyalty program will strengthen your customer relationships

Business.com claims that current customers spend 67 percent more on average than new customers and that gaining new consumers can cost 5 to 10 times more than selling to an existing customer. In light of this, a mobile application loyalty program is a terrific approach to boost the interaction of current customers with your business and their retention, which will foster stronger customer relationships and increase your company’s income.

Ultra-convenient customer experience will bring more visitors to your store

Your relationship with customers will increase if you put all the necessary information (such as delivery conditions, items that are on sale, or the status of loyalty points) at the users’ fingertips and provide an incredibly convenient mobile app experience. A mobile app can be an effective sales channel for your retail firm because it will improve communication, have a beautiful design, and provide a seamless buying experience.

4 must-have features in retail mobile apps

Listed below are four must-have features which we recommend including in your retail mobile app.

Short onboarding process

Onboarding is a short, swipe-through slideshow shown when a user launches a mobile app for the first time. Its goal is to introduce an app to a user and make sure that the new user understands the app, how to use it and what value it provides.

Push notifications

Push notifications are a direct form of communication with app users because they appear as messages on mobile devices. More frequent messaging boosts mobile app retention rates by 3x to 10x. App users who receive any quantity of push notifications in their first 90 days have 190 percent greater retention rates than those who don’t.

User-friendly categories, filters, and sorting feature

This feature’s main objective is to reduce the number of labor customers must do before making a purchase and to increase sales and revenue for the shop. It enables your consumers to select only the products they want to see. Intuitive categories, filters, and sorting will make it easier for your customer to travel seamlessly through the product search process will lead to speedier purchase action.

Multiple payment options

In mobile apps, there are numerous payment methods. The most popular payment options in mobile apps include credit and debit cards like American Express, Visa, MasterCard, and payment on delivery. Alternative payment methods like PayPal, Google Wallet, Apple Pay, and the Kuwait-specific Knet payment system have grown in popularity, however, as smartphone usage has increased. Having a variety of payment alternatives is essential since, according to a YouGov survey, 50% of online shoppers would abandon a shopping basket if their preferred way of payment wasn’t accepted.

How to choose a mobile app development company?

Finding a company that is aligned with your short-term and long-term goals is essential when selecting a retail mobile app development company in Scottsdale. Your prospective partner in app development should be able to guide you in selecting the best app platform to start with, provide functionalities that will help you achieve your goals, and offer top-notch technology and consulting services.

We at Scottsdale Bizz are more than happy to help you with your project. Drop us a line and let’s connect and make a powerful retail mobile app for your business!